With their vaguely Mediterranean façades, open floor plans, granite countertops, and walls painted a shade of white that recalls primer, these homes, which popped up all over Los Angeles last year with the explosion of video-sharing apps, are not engines of desire or fantasy but blank backdrops. Today’s celebutantes are genetically blessed, stylish, and tech-savvy (ask your kids about Daisy Keech, one of the founding members of the Hype House collective, or Noah Beck and Bryce Hall, Sway House’s ringleaders until it recently broke up), yet the bland McMansions they inhabit in the seductive hills above Los Angeles tell a different story.
#Hype house members tiktok movie#
Play icon The triangle icon that indicates to playĭuring Hollywood’s Golden Age, movie stars worked on sumptuous sets by art director Cedric Gibbons and lived in exquisite homes designed by Billy Haines. MGM once promised “more stars than there are in heaven,” except now the stars are coming on live in the palm of your hand at a time when everybody is stuck inside.
The residents amplify their budding profiles by broadcasting the minutiae of their lives on the apps, and many have discovered that by joining forces with others under a single roof, their chamber dramas cast an even stronger spell across the internet. Welcome to the world of “collab houses,” sprawling estates where groups of nubile influencers hunker down and make short videos for social media, mainly TikTok and YouTube. Meanwhile, at Clubhouse (1.4 million), the angular Beverly Hills–based mansion that serves as a content hub, a harem of young men and women dance in expansive but empty rooms-canaries chirping inside the most mundane of gilded cages. Same for Sway House (5.3 million followers), where one post was filmed in front of a wall of barren bookshelves. Hype House has 20 million followers on TikTok and, at first glance, not a stick of furniture in any of its spacious accommodations.
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